Reflection on Kansas Association of Broadcasters, KAB.

After reading this article my eyes opened to a whole new perspective. For instance I thought that a PSA would be just to inform the audience but it should actually cause the people to  take an specific action according to the issue.  Also a PSA must relate to most of the audience, not just a 4% percent of the population because then the other 96% would be uninterested. Another great bit of information that I was able to acquire through the article , was that the PSA should talk only about the results, as well as use real language so that the audience can relate. An additional tip to make an effective PSA was to not overuse music and sound effects because it can ruin the message of it.