1. What type of PSA you will use?
a. The audience that I am trying to capture is the school board and parents, because they are the ones capable of approving or advocating for extended physical education classes in schools. Therefore using statistics to provide evidence of the issue will demonstrate a serious sense to the issue of childhood obesity.
b. The call to action will be what my PSA will focus on. In order to motivate the school board members and parents to recognize that there is a desperate need to change the physical lives of elementary, middle and high school students.
c. To show statistics at the beginning with music and voice-overs will be very powerful in attracting the attention of the audience. Both text animation and voice-overs are good to use. For the reason that the text animation causes the audience to interact with the PSA since they have to read the information. The voice-over is a bit more personal, like a one on one conversation. Therefore, in my PSA I am planning to use both of those tools to make a stronger communication with the listeners.
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